About

WHY CHOOSE US? Lack of brand awareness can prevent a financial technology (FinTech) company from advancing to the next level in the start-up funding cycle. Without a well-advised strategic marketing plan, you risk missing key customer acquisition and revenue goals. 

Start-up companies often lack the time or resources to build a full-time marketing team that will accomplish the necessary level of promotion to achieve critical milestones. 

The satisfaction of helping a FinTech company reach that next level of success with its products and solutions is what excited me about starting my “plug and play” marketing firm, Mountain Goat Messaging (MGM). 

Helping FinTech firms get beyond seed-stage funding is what I do best!

My background in integrated marketing communications and public relations for some of the world’s leading companies helped me develop proven methods to achieve the growth velocity FinTech start-ups need for success.

I’ve worked at the forefront of financial services and technology market disruption throughout my career working with prominent firms such as BNP Paribas' Bank of the West; Wells Fargo Digital; Finicity, a MasterCard company; and MeasureOne, where I’ve fine-tuned the methodology required to deliver the visibility needed for growth.

Working with companies at the cutting edge of digital data, payments, and retail and business banking helped me gain insights, unlike any other marketer. In addition, staying current with marketing trends and new technologies makes me an asset to any FinTech team.

The challenges of marketing success resemble a couple of my favorite activities, cross-country skiing and hiking. While trekking in Colorado's Summit and Grand counties, for example, I skillfully maneuvered steep climbs and navigated unexpected obstacles to reach the top. This approach is how I boldly guide my clients’ multi-faceted marketing strategies to gain traction and reach new heights.

I quickly help boost brand awareness using modern, innovative techniques; tailoring external campaigns for customer touch-points; and accelerating business growth within the constraints of time, budget resources, and a rapidly evolving industry. A past client remarked, "Michele is a true next-generation business communicator.” 

My specialties include product marketing, customer-centric brand-building, content development, media relations, social media strategy, and thought leadership. I help elevate your brand to scale quickly. 

Contact me to set-up a consultation to discuss your needs at michele@mountaingoatmessaging.com. You may also contact my partner at stephen@mountaingoatmessaging.com.

We look forward to helping you take your brand to the next level.